Portrait of Maël Blanc in profile

Maël Blanc

Independent designer based in Lyon. Identity, packaging and art direction for independent brands.

ART DIRECTION

BRANDING

DESIGN

STRATEGY

STRATEGY

Brands you
can hold

I design identities, packaging and print for independent businesses: wine bars, bakeries, small publishers and makers.

Most projects start with one conversation and end up on a shelf, a shopfront or a printed page.

• • •

Featured work

Services

A focused practice spanning concept, identity and execution.

01

Art Direction

The visual mood of campaigns, shoots and launches.

01

Art Direction

The visual mood of campaigns, shoots and launches.

01

Art Direction

The visual mood of campaigns, shoots and launches.

02

Branding

Identities from the ground up: naming, logos, type and rules.

02

Branding

Identities from the ground up: naming, logos, type and rules.

02

Branding

Identities from the ground up: naming, logos, type and rules.

03

Design

Packaging, print and digital, from first sketch to production.

03

Design

Packaging, print and digital, from first sketch to production.

03

Design

Packaging, print and digital, from first sketch to production.

04

Strategy

Positioning, voice and a clear direction for what makes you distinct.

04

Strategy

Positioning, voice and a clear direction for what makes you distinct.

04

Strategy

Positioning, voice and a clear direction for what makes you distinct.

  • Three handmade paper swatches in soft tones
  • Stacked kraft boxes in warm light
  • Deckle edge of white cotton paper
  • Hand holding a blank green pouch
  • Watercolour swatch cards on a wooden table
  • Plain kraft cardboard box
  • Stack of bound notebooks
  • Roll of kraft wrapping paper with a white leaf print
  • Three handmade paper swatches in soft tones
  • Stacked kraft boxes in warm light
  • Deckle edge of white cotton paper
  • Hand holding a blank green pouch
  • Watercolour swatch cards on a wooden table
  • Plain kraft cardboard box
  • Stack of bound notebooks
  • Roll of kraft wrapping paper with a white leaf print

Kind words

“Maël listened for a whole afternoon before drawing anything. Six months later we print our own labels and still love every one.”

Claire Morel, co-founder of Maison Ferrée

Hands holding a blank card over a dark wooden table

Tell me what you’re making.

A new brand, a relaunch or a single label. Send a few lines and I’ll reply within 48 hours.

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© Maël Blanc 2026

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