Styleguide

The system behind this template: principles, colour, type, components, spacing and motion. Use it as a reference while you customize, then delete this page when you are done.

Maël Blanc

Principles

01

Quiet and editorial

Large type, large images and plenty of space. One idea per section.

01

Quiet and editorial

Large type, large images and plenty of space. One idea per section.

02

Colour comes from the work

The interface stays monochrome so photography carries the colour.

02

Colour comes from the work

The interface stays monochrome so photography carries the colour.

03

Two lines to align to

Everything sits on the page margins or on the page midpoint.

03

Two lines to align to

Everything sits on the page margins or on the page midpoint.

04

Calm motion

Colour, opacity, blur and parallax. Nothing scales on hover.

04

Calm motion

Colour, opacity, blur and parallax. Nothing scales on hover.

Colour

Surface/Primary

Soft panels

Light #EFEFEF / Dark #0F0F0E

Surface/Secondary

Page background and inputs

Light #FFFFFF / Dark #1A1917

Surface/Inverse

Dark fills

Light #111111 / Dark #F0EDE6

Surface/Inverse Hover

Dark button hover

Light #333333 / Dark #FAF8F4

Text/Primary

Headings and main text

Light #111111 / Dark #F0EDE6

Text/Secondary

Paragraphs and meta

Light #8A8A8A / Dark #8F8A82

Text/Inverse

Text on dark fills

Light #FFFFFF / Dark #0F0F0E

Accent/Primary

Used sparingly

Light #111111 / Dark #E8603F

Border/Default

Rules and inputs

Light #D4D4D4 / Dark #F0EDE6 at 14%

Border/Strong

Focus borders

Light #111111 / Dark #F0EDE6

Static/White

Text on photos

#FFFFFF in both modes

Static/Black

Text on light buttons

#111111 in both modes

The site follows the visitor’s light or dark setting. Static colours keep text readable on photos in both modes.

Typography

Display

120 / 72 / 48, weight 600, tracking -6%

Brands you can hold

Heading 2

64 / 42 / 34, weight 600, tracking -4.5%

Brands you can hold

Heading 3

40 / 22 / 20, weight 600, tracking -3.5%

Brands you can hold

Body Large

26 / 19 / 18, weight 500, tracking -2%

I design identities, packaging and print for independent businesses.

I design identities, packaging and print for independent businesses.

Body

17 / 15 / 15, weight 400, tracking -1%

Most projects start with one conversation and end up on a shelf, a shopfront or a printed page.

Most projects start with one conversation and end up on a shelf, a shopfront or a printed page.

Small

14, weight 500, tracking -1%

Featured work

Featured work

Label

11, weight 500, tracking 2%, uppercase

Project details

Project details

Inter is the only typeface. Change it in the text styles and every page follows.

Components

Button. Dark and Outline on light backgrounds, Light and Outline Light on photos or dark panels. Hover changes the fill only.

Submit Button. Used only inside forms.

Section label

Section Header. Opens every section: a plain label and a count or link.

01

Art Direction

The visual mood of campaigns, shoots and launches.

01

Art Direction

The visual mood of campaigns, shoots and launches.

01

Art Direction

The visual mood of campaigns, shoots and launches.

Service Row. Compact rows from the Services CMS. On desktop the row inverts on hover and previews cycle with a blur.

Project Card. Wide, Large and Small. Hover darkens the image, shows a label and zooms out; the image has its own parallax.

2026

Site of the Day, Awwwards

Maison Ferrée

Web

2026

Site of the Day, Awwwards

Maison Ferrée

Web

2026

Site of the Day, Awwwards

Maison Ferrée

Web

Award Row. Year, award, project and category.

Layout

Breakpoints: desktop from 1200px, tablet 810 to 1199px, phone up to 809px.

Side margins: 32px on desktop and tablet, 20px on phone.

Section padding: 120px, 96px and 80px.

48px between a section header and its content, 32px between blocks.

Work grid: full width, 7 and 5, full width, 5 and 7.

Spacer, 1fr

Content, 1fr, starts at 50%

Split sections put their content in the right half, aligned to the page midpoint.

Motion

Springs without bounce, 0.3 to 0.45 seconds.

Blur is the signature: previews, counters and the hero name resolve from blur.

Parallax lives only inside image frames.

Nothing scales on hover or tap. Reduced motion is respected.

40+

Counters count up with a blur when they scroll into view.

Content model

Projects

Title, Summary, Client, Year, Services, Industry, Cover Image, Gallery with Alt text, Featured, Case Study

Home shows the first 4 featured projects. Work shows all of them.

Services

Title, Description, Preview 1 to 4

The same list appears on Home and About.

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© Maël Blanc 2026

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